When choking happens, seconds matter. Choking is one of the leading causes of accidental deaths, particularly in children and those over the age of 65. According to data from the Office for National Statistics, approximately 351 individuals die annually in the UK as a direct result of choking. Choking can lead to death in under 10 minutes, with irreversible brain damage occurring in less than 6 minutes due to oxygen deprivation. The UK ambulance service targets an average response time of 8 minutes; however, if a person is deprived of air for this duration, the likelihood of severe brain injury is significantly increased.

The official LifeVac® is CE marked, UKCA marked, MHRA regulated, MDR compliant, and trusted by thousands worldwide, having already saved over 5,125 lives. It is the only anti-choking and airway clearance device of its kind which can be legally bought or sold in the UK. It's simple to use, non-invasive, ready when you need it, and available in a selection of kits and first aid points to suit your specific requirements.